If you need a new part for your car, and you're an at-home, do-it-yourself mechanic, one would think that the OEM web site or the OEM's parts brand web site would be where you would shop. But that’s not what happens, according to a recent post on the Compete blog (the corporate blog site of a web analytics company).

The author raises a number of questions such as, if aftermarket superstores have positioned themselves as a one-stop shop for all things automotive, how do the OEMs and dealers reverse this perception? What is the appropriate role for dealers in the aftermarket? And do any dealers have enough marketing clout to tackle this problem, or is it up to the OEMs?

To read our thoughts on this subject, check out the Uptime blog.

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Thursday, July 24

10:00am eastern daylight savings time (2:00pm UTC/GMT)

Register here.

If you'd like to learn how Enigma's InService EPC application enables OEMs and dealers to reduce the costs of catalog creation, increase aftermarket parts sales and improve customer satisfaction, please join us for our upcoming webinar!

Standard capabilities of the InService EPC application enable companies to do the following:

• Maintain control over updates and accuracy for all parts-related information
• Accelerate the creation and publication of the parts catalog
• Provide complete product content – parts, service, specs, bulletins, collateral, etc. – and filter it according to serial number and/or configuration/trim package
• Distribute the catalog via the web, DVD and paper (reduce printing and shipping costs)
• Download/ synchronize the local dealer version with latest OEM data (incremental updates eliminate multiple DVDs)
• Integrate with back-end enterprise applications such as order processing, warranty and parts inventory systems.   

Register here.