TSB January 2010

e-Newsletters

Enigma's January 2010 Service Bulletin

In This Issue
* OEM Data: "The Flying Fortress"
* The Automotive Aftermarket: Reaching Your Goals
* Feburary 25 Webinar: Reduce the Cost of Creating & Distributing Your Parts Catalog
* Airline & Aerospace MRO & Operations IT Americas

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OEM Data: "The Flying Fortress"
"Flying fortress" was the nickname of the Boeing B-17 WWII bomber, and indeed it was. It was a high flying, long range, durable, versatile, complex (and in many ways beautiful) piece of machinery.

Today's modern airplanes can be compared to a flying fortress, factory or retail store. They consist of multiple complex systems that must work seamlessly, and continuously, to produce value. Keeping airplanes flying is hard work. However, it's the word "flying" that makes airplane maintenance more complex than a factory or retail store. Just like a large factory, airplanes need to be serviced and replenished so that they can keep generating revenue.

For that, ERP (Enterprise Resource Planning) systems exist: managing inventory, resources, planning and scheduling. In simple words, the ERP determines "who does what, when, and where?" Unfortunately, the technical documentation provided by manufacturers, which describes "how" to fix the airplanes, is not built to support modern airlines and their ERP systems. Using the B-17 analogy, it seems that OEMs care less about the "flying" and more about the "fortress."

Read more on our blog site: http://tinyurl.com/yf2p8k7

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The Automotive Aftermarket: Reaching Your Goals

The folks at Carlisle & Company put together a fascinating two-part series called, "58,976 - Transformational Objectives For 2010" (Read Part I here: http://tinyurl.com/y8krwm3) The purpose of the story is to encourage OEMs to set (and achieve) aggressive, numeric goals that improve their aftermarket business. The authors look at five focus areas within OEM aftermarket business to identify goals that meet these criteria, and to highlight best-in-class (BIC) results.

Looking at the goals for Sales and Marketing, the recommended measurements are: service retention; satisfaction with OEM support (for improving service retention); satisfaction with wholesale support (accessories, mechanical and collision); website capability; and dealer satisfaction with OEM marketing support. Looking at the goals for Service, the recommended measurements are: owner service satisfaction; fixed-right-the-first-time [we call this first-time-fix-rate (FTFR)]; dealer service manager satisfaction; and technical support.

Read more: http://tinyurl.com/y8mgn29

(Please note: we recently changed the URL address of our blog site; it is now http://uptimeblog.enigma.com.)

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Webinar: Reduce the Cost of Creating & Distributing Your Parts Catalog
Thursday, February 25
11:00am EST (4:00pm UTC/GMT)

Join us for this upcoming webinar to learn how the Enigma InService EPC application enables OEMs and dealers to reduce the costs of catalog creation, increase aftermarket parts sales and improve customer satisfaction.

See how InService EPC can help your company:

* Maintain control over updates and accuracy for all parts-related information

* Accelerate the creation and publication of the parts catalog

* Distribute the catalog via the web, DVD and paper (reduce printing and shipping costs)

* Download the latest OEM data and synchronize with dealer inventory (incremental updates via the web eliminate
multiple DVD shipments)

* Provide complete product content---parts, service, specs, bulletins, collateral, etc.---and filter it according to serial number and/or configuration/trim package

* Integrate with enterprise infrastructure/back-end enterprise applications such as order processing, warranty and supply chain systems.

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Airline & Aerospace MRO & Operations IT Conference Americas

Enigma will be exhibiting at the first annual Airline & Aerospace MRO & Operations IT Conference - Americas in Miami, Florida.
Please stop by the Enigma booth (E13) to get a sneak preview of our upcoming InService MRO product release!

Web site: http://tinyurl.com/ylc58e4
When: March 23-24,2010
Where: Hilton Miami Downtown Hotel

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We're using Twitter to post news such as upcoming speaking events, product announcements, and other news that's relevant to you and the industries we serve. Please stay tuned to our Tweets!