City of New York

Local Law 83 - City Agency Advertising Spend

Records of businesses receiving advertising and media placement funds from New York City agencies. Each record includes the vendor's primary name, alternate name, and full address.

Example records
Namelegal entityAlternate NamebrandFull Addressaddress
Use cases

Vendor Identity Resolution for KYB Onboarding

A fintech platform onboarding a media or advertising vendor cross-references the legal name and alternate name against business registry records to confirm the entity is real, consistently named, and not operating under a shell or mismatched identity.

NameAlternate NameFull Address

Advertising Market Sizing for Sales Prospecting

A sales team at an ad tech company identifies agencies and media vendors already receiving government advertising contracts as warm prospects, using address data to prioritize outreach by geography.

NameAlternate NameFull Address

Fraud Pattern Detection Across Government Vendor Rolls

A fraud investigator compares vendor names and addresses across multiple city agency spending datasets to flag duplicate or near-duplicate entries that may indicate billing fraud, fictitious vendors, or address reuse across unrelated entities.

NameAlternate NameFull Address