Sales and Marketing

Restaurants - Businesses % vs. GPV %

Businesses % vs. GPV % for RestaurantsBusinesses % vs. GPV % for Restaurants

Less than half of restaurants have multiple locations, however, these chains take up an outsized share of Gross Processing Volume (GPV), or the total value of transactions that pass through a payments system. Businesses with 10+ locations account for 52% of total restaurant GPV in the U.S. while single location restaurants win only 29% of total restaurant GPV.

Enigma's data can help you learn more about the revenue of single-location and chain SMB accounts to help you better target, segment and engage prospects and customers.