Chart of the Week
Sales and Marketing

Retail - % of Category-Specific Businesses with E-Commerce Channel

Post-pandemic, apparel companies are continuing to invest in e-commerce. However, not all apparel categories are created equal.

More apparel businesses focused on bags, swimwear and baby clothing offer an online channel. Tuxedo, bridal, and orthopedic shoe businesses, meanwhile, are less likely to offer online shopping for their specialty products, with under 5% of these sorts of businesses offering e-commerce services through their own brand channel.

Enigma's data can help you learn more about the online/offline revenues of businesses across different industries to help you better target, segment and engage prospects and customers.