Our customers often ask us about the landscape of companies providing data about small businesses. Unfortunately, there aren’t any magic quadrants or industry reports that we can send them. The small business data space doesn’t get a lot of outside attention despite the fact that it is growing and innovating rapidly.
Enigma is revolutionizing the way businesses access critical information. As a company that has been working with data about U.S. businesses since 2011, we’ve acquired a deep knowledge of this landscape.
We hope that this report will provide B2SMB companies with a resource they can use to understand:
Who made the list
Our first landscape report features 26 companies. In order to make the list, a company must meet the following criteria:
It’s also worth noting that this report focuses on companies who are providing access to data, not the creators of the original data points. For example, in the case of open banking companies, Plaid and Finicity are providing access and structure to banks’ data. The banks and SMBs are the data creators. Plaid and Finicity are the data providers.
Grouping like companies together
We categorized each company based on:
You can access a detailed view of each company's categorization in our accompanying interactive table.
For the landscape visualization, we decided to group companies based on their core differentiation in terms of the data or service they provide. Within each of these groups, we formed subgroups based on company specializations. This primary grouping view provides the most relevant information about what each company specializes in.
In the interactive table, we’ve sliced and diced the landscape according to all of the dimensions. Request access here.
What do you think?
This is our first SMB Data landscape report. Given the amount of innovation and growth in the industry, we plan to update the report regularly.
Did we leave someone out or mischaracterize a company? Let us know - we’d love to hear from you.