New Features
GTM
New Features
GTM

The New Enigma File Enrichment: Merchant Intelligence, Self-Served

File Enrichment is now available in the Enigma Console.

You have a list of merchants. Names, addresses, maybe websites. What you don't have: their card revenue, their peak season, whether they’re actually still in business.

This data lives inside payment networks — and until now, getting it meant waiting for file deliveries, custom integrations, or lengthy onboarding cycles.

Not anymore.

Upload Your List. Get Back What Matters.

File Enrichment in the Enigma Console lets you enrich your merchant data on your terms. Upload a CSV. Select the attributes you need. Download enriched data — often the same day.

No tickets. No waiting. No minimum commitments to get started.

What you get back:

  • Card revenue — 12-month transaction volume, not estimated revenue. Actual card-present and card-not-present data from 40% of US consumer transactions.
  • Peak revenue month — Know when a merchant hits their busiest period. A garden center’s December looks very different from their July.
  • Operating status — Is the business actually open? Our is_marketable flag tells you who's actively serving customers, so you stop wasting outreach on closed locations.
  • Growth signals — First transaction date, first review date, revenue trajectory. Identify merchants who just started serving customers or are scaling fast.

The Data Behind It

Enigma’s merchant intelligence covers:

Metric Coverage
Marketable brands 13.2M
Marketable operating locations 15.4M
Brands with card revenue data 6.7M (50%)
New businesses identified annually 457K
Seasonal businesses mapped 214K (87% precision)
Website fill rate 75% (96% precision)
Industry classification 95% (94% precision)

This isn’t scraped data or modeled estimates. It’s transaction intelligence derived from payment network data, government registrations, and verified business signals.

What This Unlocks

Size opportunities accurately.Stop guessing annual revenue from employee count. Card revenue tells you what a merchant actually processes — so you can price deals correctly and prioritize the accounts worth pursuing.

Time outreach precisely.Reach seasonal businesses before their peak month, not during it. A merchant planning for holiday rush in September is far more receptive than one drowning in December traffic.

Find new merchants first.457,000 new businesses start actively serving customers each year. First transaction date and first review date let you identify them within months of opening — before they’ve locked in with competitors.

Stop calling closed businesses.The is_marketable flag filters out locations we’ve confirmed as closed or inactive. Your team spends time on real opportunities.

How It Works

  1. Upload — Drop a CSV into the Enigma Console with your merchant list. Names and addresses work. Add websites or phone numbers for higher match rates.
  2. Select attributes — Choose what you need: card revenue, peak month, operating status, industry, technologies used, franchise flags, and more.
  3. Download — Get your enriched file back. Match rates and fill rates depend on input quality—cleaner data in, richer data out.

For enterprise volumes or API integration, the same data is available via GraphQL API or bulk file delivery.

Get Started

File Enrichment is available now in the Enigma Console.

If you’re already an Enigma customer, you can start enriching files today—no additional setup required.

If you’re new to Enigma, reach out to our data experts to see how merchant intelligence changes your GTM motion or start a free trial.

Card revenue. Peak season. Operating status. The merchant intelligence your prospect list is missing—now self-served.