Digitalization of services is increasingly driving buzz in the beauty industry, but the % of stores providing online salon booking and % of stores that have any website at all vary by service type.
Hair extensions, facial spas, and medspas are most likely to have both, but are overall a small percentage of total beauty locations. Hair salons, hair removal services, nail salons and barber shops, meanwhile, have numerous more stores in the US, but fall behind in digital sophistication.
Enigma’s data can help you learn more about the technologies SMBs use to help you better target, segment and engage prospects and customers. in the industries you care about.