What Know Your Customer means, how it differs from KYB, and why individual identity verification is foundational to compliance programs.
Know Your Customer (KYC) is the process of verifying the identity of individual customers and assessing their risk profile before and during a business relationship. KYC is the foundation of anti-money laundering (AML) compliance, ensuring organizations know who they're doing business with.
While KYC focuses on natural persons—confirming identity documents, addresses, and screening against watchlists—KYB (Know Your Business) extends these principles to business entities and their beneficial owners.
The key distinction:
Both fall under the broader Customer Due Diligence (CDD) framework.
When verifying a business, KYC applies to its beneficial owners. You're verifying both the legal entity and the individuals behind it—making KYB inherently more complex than standalone KYC.
See KYB vs KYC for a detailed comparison.