For every business leader trying to size a market or every sales team trying to find the right leads, there's a frustrating, hidden truth: most business data is a mess.
It exists as flat, disconnected lists. "Mike's Pizza" in one file has no connection to "Michael's Pizzeria, Inc." in another. A brand's popular online store is treated as a separate entity from its legal registration. It’s chaos, and it forces you to build your strategy on a broken foundation.
At Enigma, we believe this is a solvable problem. But it requires a fundamentally different approach. It’s why we spent the last year rebuilding our entire platform from the ground up.
This post is for those who want to look under the hood. It’s a guide to the architecture that powers the new Enigma platform and how it enables you to see the business world with unprecedented clarity.
The simple truth is that most business data platforms are built on a flawed architecture. They treat businesses as simple rows in a spreadsheet, failing to capture the messy, complex reality of how they actually operate.
A single business has multiple identities. It's the brand your customer sees ("Wildflower Goods"), the legal entity on its tax forms ("WF Holdings LLC"), and the network of physical locations where it operates. Without accurately connecting these dots, your data isn't just incomplete—it's actively misleading.
This is the foundational problem we solved.
We created the Enigma Identity Graph, a proprietary knowledge graph that organizes the chaotic reality of the business world into a clean, connected map. Instead of just stitching lists together, our graph understands the crucial relationships between entities.
Here’s what that means in practice: When a fintech partner tries to onboard "Wildflower Goods," our graph instantly and confidently links it to the verified legal entity "WF Holdings LLC." This is the difference between a stalled application that requires days of manual review and a seamless, automated approval.
It’s an architecture built for clarity, ensuring you have a single, reliable source of truth for every business you interact with.
This intelligence is delivered through two powerful interfaces designed for different workflows:
graph-model-1
(now in private preview), provides a turnkey solution to automate and scale your compliance and onboarding workflows. This is how you deliver programmatic insights directly into the tools your teams live in every day.We didn't just rebuild our product; we built a new foundation for intelligence about businesses. We invite you to see the difference for yourself.
Ready to see it in action?