Company News
graph-model-1
Company News
graph-model-1

Data Built for a Programmatic World

For the past decade, the world of business intelligence has operated on a simple but flawed model: humans asking questions of static data. We pull lists, we run queries, we build dashboards. But the scale of our questions is quickly outpacing the tools we have to answer them.

The next decade will be defined by a different model: machines asking questions of dynamic, connected data. AI agents, integrated into our most critical workflows, will demand intelligence that is not just accurate, but structured, reliable, and available programmatically.

The problem is, most business data today is not built for this future. It’s a messy, fragmented collection of files that requires immense human effort to become useful.

At Enigma, we decided it was time to build for the world that’s coming, not the world that’s been.

Today, we’re launching the new Enigma platform, the result of a complete, ground-up rebuild of our entire data infrastructure. At its heart is graph-model-1, a proprietary knowledge graph designed from first principles to be the trusted, machine-readable source of truth for the U.S. business economy.

We didn't just clean up the data; we gave it a grammar. Our graph understands the complex relationships between brands, legal entities, and their locations, creating a foundation that is ready for the demands of programmatic intelligence.

With this new platform, your teams can immediately:

  • Leverage our unique card revenue data, now linked with even greater precision to the correct business entity, giving your models a powerful, real-world signal of financial health.
  • Access this intelligence through our new GraphQL API, architected to allow developers to ask complex, relational questions with unprecedented ease and flexibility.
  • Explore and test hypotheses in our new self-serve Console, a powerful UI for your human experts to find insights that can then be scaled and automated.

We built this because we know where the world is headed. Before an AI agent can answer your question, it needs a reliable source to query. Before it can enrich your internal data, it needs a canonical key to join on. Before it can be a trusted co-pilot for your enterprise, it needs a platform that speaks its language.

The new Enigma platform is that foundation. It's data, ready for a programmatic world. Very excited for everyone building with us and we have a lot more for you coming on the back of graph-model-1 ✨

Hicham Oudghiri is the CEO and cofounder of Enigma.