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3 Ways Financial Institutions Can Use Data-Driven B2SMB Marketing

Marketing & Sales
Top three tips for leveraging data in your organization’s B2SMB marketing campaigns.

Being data-driven means every single marketing decision is rooted in data and analytics, from ad design to channel mix. In order to maximize ROI when marketing to small and medium businesses data has to be used at every step in the process.

This checklist will show you how your campaigns stack up, and where you might have gaps in your data-driven strategy.

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