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Case Study

Boosting Marketing Effectiveness

Marketing & Sales
How a top SMB credit provider saved $5M with revenue data

A top 5 credit provider to small businesses was under pressure to improve the performance of their marketing campaigns. If they could increase the accuracy of their marketing segmentation, they'd directly impact top-line revenue.

This case study dives into how they were able to improve their predicted spend modeling, calculate upfront risk more accurately, identify new stable and growing businesses and prioritize marketing leads with accurate financial health data.

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