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Case Study

Discovering $8.9M in Revenue with Smarter Prospect Lists

Marketing & Sales
Customize prospect lists to prioritize the right leads and stop wasting time

A consumer financing company was faced with lower sales ROI than expected. As they dug deeper, they realized they’d been prioritizing the wrong leads: their existing lead sources were providing many leads outside their ideal customer profile, wasting their sales team’s time.

This case study dives into how the team approached customized prospect lists leveraging Enigma's Merchant Transaction Signal data and discovered $8.9M in incremental revenue.

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