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Case Study

Improving Audience Targeting

Marketing & Sales

FMCG, a Deluxe Company, is the leading provider of direct mail marketing for financial institutions. They already used a variety of foundational and well-known SMB data sources, but hypothesized that they could boost campaign ROI by more precisely segmenting and targeting businesses based on revenues and processing volumes.

FMCG ran an A/B test comparing targeting campaigns using Enigma's data about revenues and processing volumes vs. targeting solely based on data from traditional providers.

Read this case study to see how their results improved significantly across 3 financial products: merchant services, business lending, and business banking.

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